SA companies need mobile identities
Now is the time for South African companies to establish a mobile identity, run targeted mobile promotions and leverage social media to seriously engage the growing mobile commerce market. This is the view of management at MicroStrategy South Africa, a leading...Trends and strides in e-commerce
The e-commerce environment is more competitive than ever. Mark Chirnside, CEO of payment gateway PayU looks at three top trends that companies need to be aware of. There is no disputing the fact that, with the increased adoption of mobile technology and alternative...Multiple payment methods aid online stores
E-commerce sites and online retailers can increase their sales by offering a selection of payment methods appropriate to their target markets, according to Robin Philip of payment services provider PayGate. “Customers want choice,” says Philip. “Especially in emerging...Realtime bidding to change Web ad sales
Realtime bidding for online display advertising could help South African publishers to sell more of their inventory at a lower cost and for a higher price if it is wisely exploited. So says Attila Bernariusz, divisional head at Kagiso Digital, one of South...