POS struggles to meet customer demands
Many retailers are still grappling with what has been dubbed “the era of the customer experience”, says Ian Steyn of Innervation. Companies have to find ways to serve their customers more efficiently, whilst offering an increasing number of diverse value-added...Marketers require new, integrated approach
The poor performance of some of South Africa’s top retailers in recent weeks could mark a watershed moment for South African marketers. In order to stay relevant in the current challenging and volatile environments, marketing managers, particularly in the retail...SA retailers must prepare for omni-channel
The growth of retail e-commerce continues unabated with global sales exceeding $1-trillion in 2012. The scale and the pace of change has been disruptive, allowing some early adopters to grow market share in lieu of those lagging in the adoption of on an online model,...