Clickatell has announced the call for submissions for their second annual Mobile Touch Awards. The awards will honour the innovative use of texting to build close customer connections, develop effective internal communications and improve global safety and security.

If you have a story about how your organisation has used texting to apply Mobile Touch in an innovative way, tell us by submitting your story here: http://clickatell.com/mobile-touch-awards/submit-your-story.php. The deadline for all submissions is the 15 December 2013.

The Mobile Touch Awards will celebrate the use of texting by companies to create positive change in the lives of their customers, suppliers and employees by delivering the right message, at the right time and in the right place.

Winners will be selected from a range of sectors from emergency services to retail. The winning submissions will exhibit leading characteristics of successful Mobile Touch campaigns by making valuable use of the ubiquity, and push-messaging capability of SMS text to deliver value for the sender and the receiver as a result of message simplicity, contextual relevance and time-sensitivity.

A winner and two finalists will be chosen in two categories: The “Community Service” Award, honouring an organisation that has used mobile messaging to the benefit of their community and the “High Five Award”, honouring developers who have created an app or used APIs and texting in innovative ways.

The winner for this category will be chosen by public vote.

“Clickatell is excited to invite companies to participate in the 2013 Mobile Touch Awards and celebrate the best applications of texting by organisations all over the world,” says Pieter de Villiers, CEO of Clickatell.

“The Mobile Touch awards give participating companies the opportunity to share their unique stories on how they have leveraged mobile messaging programs in innovative ways and allow them to be recognised as a global leader in the use of high value texting.”