Although sales of Apple’s iPhone 6 notched up more than 10-million in sales in the first weekend of its launch, there are some pundits who believe it will, ultimately, not sell as well as the iPhone 4 and iPhone 5.

One such detractor is Christopher Riley, MD of Pretoria-based laptop and accessories retailer, The Notebook Company.

“We certainly haven’t had requests for purchases like we did with the iPhone 4 and iPhone 5.  Demand from our clients is somewhat muted at this stage,” says Riley.

He adds that pre-demand was strong for both the iPhone 4 and iPhone 5, but not for the iPhone 6.

“Sales might have been really good overseas, but, judging by the reaction from our client base, it is possible that sales in South Africa won’t beat the previous models.”

In the past, people were prepared to pay a premium to get the iPhone 4 and iPhone 5.  “It must also be noted that the iPhone 6 is a smartphone, just like earlier versions from Apple. Moreover, in the last two years there has been no drastic change in technology, meaning that the iPhone  6, from this perspective, is not an entirely unique product,” Riley adds.