Just three years ago, a local business won a national innovation award for a software product called SMEasy – a product which entered the market with little fanfare. The software has fast become a game changer for start-ups and small businesses as it continues to help entrepreneurs change the way they work and significantly increase their chances of survival in the South African market.

The business management and accounting system for small business is specifically designed for people who don’t understand accounting.

For the small and micro business owner, SMEasy’s ease-of-use, simple licencing model and excellent customer support are a few of the many reasons why it is becoming a house-hold name as one of the few products available to entrepreneurs that specifically targets their business needs, within their price range.

At R150 including VAT per month, SMEasy is not just an accounting system but a one-stop solution for small business; from simple record keeping video guides for setting up a filing system to bridging the gap between the business owner and the accountant.

It provides the small business with the ability to easily manage business contacts, create branded quotes and invoices as well as do their payroll

SMEasy also provides an easy-to-use forecasting function that helps with cash flow management and includes simple business reporting that empowers the business owner to make informed decisions.

In addition to numerous awards, the product has proved itself on the ground. “The majority of small businesses battle with record keeping and managing finances and hence they are a severe risk to lending institutions,” comments Robynne Erwin, CEO of SmartXchange.

“In an effort to ensure the SMMEs in our incubator overcame these problems we embarked upon a pilot programme to introduce SMEasy and Admin Easy to our SMMEs.”

Headed up by CEO Darlene Menzies, SMEasy software has been recognised with awards such as the National Innovation Award and World Summit: Country winner e-Commerce & Business Systems.