FrontRow’s capabilities on MTN’s new generation network were demonstrated at a media briefing held at the MTN head offices in Fairlands, Johannesburg.

MTN has launched its subscription-based video-on-demand (VOD) service last year for the launch price of R179 or R399 a month inclusive of a 10Gb data bundle for streaming and viewing.

FrontRow gives all customers, regardless of which network they subscribe to, access to thousands of movies and their favourite television series on up to five different devices, one device at a time.

FrontRow has a video music video catalogue that is updated month-on-month.

Customers who have subscribed to MTN FrontRow Club can view content via their browser on the MTN website, or through their iOS or Android mobile devices.

Larry Annetts, chief marketing officer of MTN South Africa, says there are a number of factors that sets MTN FrontRow apart from other similar products in the market.

“With FrontRow, subscribers can link up to five different devices which ensures that streaming and viewing of content is not restricted to one device. FrontRow has more compelling material as it sources content from six studios compared to four studios that other providers have.

“This explains why MTN Front Row has exclusive access to popular series that are not available on TV, namely Black Sails and Power. These products enjoy impressive TV ratings abroad and we hope that our customers will enjoy them,” says Annetts.

He says that the substantial investment that MTN has made over the years in improving and optimising its network is paying off. “Value-added services such as VOD require high performing networks to operate optimally. We are proud of the strides we have made to ensure that we provide our customers with the platform that enables them to optimally enjoy our products and solutions by providing them with technology that gives them a seamless and enhanced lifestyle experience.

“Another key differentiator is our competitive subscription pricing which comes inclusive with 10GB of data bundles. MTN has introduced special data streaming bundles to ensure that its customers can top up data at affordable rates when they have run out,” Annetts adds.

He adds that FrontRow leverages on the ubiquity of mobile devices by giving subscribers the opportunity to stream and consume content whenever and wherever they are, unrestricted by broadcast schedules.

“Consumers consume content anywhere and everywhere and therefore they demand access to content on their devices. At MTN we believe that this transformative evolution will redefine the world of broadcast and will give customers a world of options over and above what is currently available,” Annetts says.