MTN South Africa has extended its Internet Bundle promotion, which was originally launched on 16 October 2013, to 31 March 2014, in order to address its customers’ appetite for data.
The promotion is tailored for MTN customers across all Customer segments to address their individual requirements. To ensure meaningful uptake, MTN has also beefed up its network to handle the expected increase in traffic volumes on its network.
In terms of this promotion, customers will continue to receive 50% extra data value for any internet bundle value purchased, thereby giving them the choice to any internet bundle that suites their needs.
The bigger the internet bundle purchased, the more value customers will get back; for an example, a customer will get 1Gb free if he/she buys a 2Gb Internet Bundle. This offer is available to PayAsYouGo, Top Up and Contract customers on the MTN network.
MTN is also currently running a promotion where customers that sign up, upgrade or migrate to a 500MB, 1Gb or 2Gb classic data price plan will receive additional midnight data value. Customers that sign up, upgrade or migrate to a 3Gb, 5Gb or 10Gb will receive extra free anytime value as well as free midnight value available from 12am to 6am.
MTN’s Internet TopUp customers also stand to get additional benefits with the recently reduced Top Up data bundles rates. MTN TopUp customers can now purchase 300MB of data that normally retails for R149 at the reduced rate of R49, while 1Gb and 2Gb TopUp bundles can now be purchased for R89 and R129 respectively, down from the standard retail rates of R99 and R149 respectively.
Brian Gouldie, Chief Marketing Officer at MTN South Africa, says the current data promotion is not a knee-jerk reaction to competitor activity, but a calculated decision based on MTN’s painstaking analysis of customer needs for data and Internet access and a conscientious effort by MTN to offer World Class Internet access to its customers, from the price-sensitive user to the high volume upper end of the market.
“These attractive initiatives offer more value to customers for less. It was critical that we ensure that this promotion addresses MTN’s varying customer requirements across MTN’s Pay As You Go, Top Up and Contract packages to deliver real value to our customers in a sustainable way.
“The upsurge in data consumption and Internet usage across all segments of our customers has necessitated a substantial investment in our network infrastructure to guarantee that our subscribers get connected in every nook and cranny of this country.
“We are confident and pleased that our subscribers will reap the full benefits of a R6-billion capital injection that MTN has made in the previous year by enjoying the use of MTN’s innovative services on a world class infrastructure that will ensure improved end-user experience for MTN customers,” says Gouldie.
“MTN’s current data promotion has attractive offerings to suite everyone’s needs – data-hungry smartphone users in the upper end of the market, as well as cost-conscious social media devotees that can now enjoy unrivalled world-class internet access for less; at any time of the day. The more data bundles customers purchase, the more they stand to save.”
He adds that he is confident that this offering will reaffirm customer loyalty and reduce churn. Gouldie also points out that as compelling as the proposition is, it was critical that it was anchored on superior network performance.
“Research has proven that subscribers put a premium on network performance over competitiveness of promotions. It would be pointless to entice customers with attractive data propositions without the network capacity to back it up.”
