MTN customers who have run out of airtime can now stay connected by means of a reversed charged call.

This service, called MTN Pay4Me, lets customers who have insufficient airtime to reverse call the receiver who will be liable for the cost of the call. The customer receiving the call will be pre-notified and given the option to either accept or reject the Pay4Me call.

Should the receiver accept the call, they will charged on behalf of the caller at 99 cents per minute on a per second billing regardless of their tariff plan.

Should the receiver not have sufficient airtime to sponsor the call, they will receive an SMS notification about the missed Pay4Me call.

Larry Annetts, chief marketing officer of MTN South Africa, says Pay4Me is another innovative way that ensures that MTN customers stay connected regardless of their financial circumstances.

“MTN is aware of how hard-pressed consumers are and this proposition seeks to ensure that its subscribers stay connected despite their financial situation. Through Pay4Me, MTN shows that it cares for the welfare of its customers and ensures that customers can fulfil their innate of human instincts – the need to communicate – regardless of their personal circumstances,” says Annetts.

Pay4Me was available from 24 October to all MTN customers. The service will be applicable between MTN to MTN calls.