Distributor Drive Control Corporation (DCC) has recently announced that Ruben Naicker will now be managing the WD’s portfolio of Branded and Components products.
“I am eager to take on the WD brand and working with a leading hard drive brand in South Africa is a great opportunity. Gaining an in-depth understanding of the full WD portfolio is a sizeable task, however, my interest in the products and technology makes this an exciting challenge which I am keen to tackle,” says Naicker.
Naicker has extensive experience with over nine years in the IT industry and has equipped himself with the expertise and knowledge to assist resellers.
Naicker adds, “WD is at the fore of hard drive technology Research & Development and as such, regularly introduce innovative products including World first’s. One such example is the ground breaking WD Black, the first dual drive storage solution offering a unique combination of Hard Disk Drive (HDD) for storage and Solid State Drive (SSD) performance.
“I am looking forward to expanding WD’s market share in the South African market and reinforcing their innovative brand and technology.”
In addition to managing the WD product portfolio, Naicker will remain responsible for sales and marketing of Verbatim’s consumer range, Epson consumable range and Brother consumable range.
Further to this appointment, DCC has announced the appointment of Farhad Alli as Dell Consumer product specialist. Alli will focus on the full Dell consumer range of products within the DCC stable. The Dell Consumer range includes notebooks, desktops, ultrabooks and tablets to suit the needs of every consumer.
“Dell is a Tier 1 brand with a range of quality products to meet every consumer’s need and requirements. I am looking forward to increasing Dell’s consumer market share by driving the products through our reseller base and providing them with unparalleled support and service,” says Alli.
Alli brings with him a wealth of knowledge, with 14 years’ experience in the IT industry allowing him to tackle the consumer market and fully understand consumer requirements.
