To help business users drive smarter, more informed decisions across the enterprise, Oracle has announced Oracle Data Cloud and two new DaaS offerings, Oracle DaaS for Marketing and Oracle DaaS for Social.
Oracle Data Cloud is a DaaS platform that includes Oracle’s leading data products and the newly acquired BlueKai Audience Data Marketplace, offering customers trusted solutions for leveraging external data for marketing and social.
Oracle DaaS for Marketing, available in a new subscription model, gives marketers access to a vast and diverse array of anonymous user-level data across offline, online, and mobile data sources. Data is gathered from trusted and validated sources to support privacy and security compliance.
Oracle DaaS for Social, now in limited availability, delivers categorisation and enrichment of unstructured social and enterprise data, providing unprecedented intelligence on customers, competitors, and market trends.
With the Oracle DaaS offerings, customers can connect and inform smarter actions across their enterprise with external data sources bundled with the commercial, compliance, and privacy rights required for usage. The combination
of external and internal data sources can also be used for deeper analytics and modelling.
ID and addressability mapping to link various customer attributes such as e-mail, social handles, phone numbers, third-party cookies, and mobile identifiers across channels to build a centralised actionable profile.
Oracle DaaS offerings provide data ingestion, value extraction, rights management, and data activation services to drive enhanced insights for marketing, sales, and service teams.
Additionally, Oracle DaaS offerings give enterprises enhanced flexibility, with the ability to plug into applications as well as into other Oracle Cloud platforms.
Oracle DaaS for Marketing helps organisations enhance the cross-channel customer experience through targeted marketing engagement that unifies customer and audience intelligence across the enterprise:
* With access to more than 1-billion profiles globally, Oracle DaaS for Marketing is the world’s largest data marketplace. It gives organisations the ability to prospect at scale and deliver relevant ads and content across online, mobile, search, social, and video.
* Additionally, Oracle DaaS for Marketing gives marketers access to the industry’s largest ecosystem of more than 300 data and activation partners for online, mobile, search, and social marketing action.
Oracle DaaS for Social helps enterprises benefit from the vast pool of data generated across social platforms and enriches unstructured social and enterprise data.
The insight Oracle DaaS for Social provides by applying its sophisticated text processing on raw text from public and private sources can be combined with other structured data to offer powerful business intelligence:
* Oracle DaaS for Social derives insights from more than 700-million social messages daily, across more than 40-million social media and news data sites.
* Oracle DaaS for Social applies powerful text analysis to extract the meaning and context of the content, empowering enterprises to take appropriate actions on insights from massive amounts of unstructured data.
“Unbundling data from SaaS applications has enhanced a business user’s ability to activate insights gleaned from external data sources, leading to more engaging and personalised customer experiences,” said Omar Tawakol, GM and group vice-president, Oracle Data Cloud.
“The Oracle Data Cloud brings together a best-in-class data platform with the world’s largest data marketplace to drive smarter decisions for marketing and social, and it will eventually include other enterprise functions such as sales and service.”
