South African e-commerce start-up Parcelninja, which provides cloud-based warehousing and delivery solutions in South Africa, has attracted a R20-million investment from C5 Holdings.

C5 Holdings is the parent company of C5 Capital, the London-based specialist data and cyber security fund manager.

Parcelninja is a Gauteng-based ecommerce solutions company which offers a full suite of services to South African online shops.

Started in 2013 by Justin Drennan, Ryan Drennan, and Terence Murphy, Parcelninja launched its first commercial services in October 2014.

The three founders are experienced entrepreneurs, having started WantItAll, helping to grow Superbalist – which it sold to Takealot – and partnering with Makro to handle a large part of the company’s e-commerce needs.

Through Parcelninja the trio shifted their focus to becoming an ecommerce enabler, making it possible for online shops to outsource most of their e-commerce needs.

The services offered by Parcelninja include integration into existing e-commerce engines, product warehousing, picking and packing, delivery and reporting.

An online shop can outsource most of its ecommerce needs to Parcelninja, leaving the company free to focus on marketing, supporting its customers and securing good wholesale deals.

Parcelninja is already providing ecommerce services to many large South African online shops, including, Superbalist, WantItAll, Grabit, DCStore, Juniva, Action Gear, Kids Emporium and Flook.

With the latest cash injection the company is planning to grow its operations in South Africa, and significantly increase the number of companies it serves.