In 2013, YouTube views in South Africa increased by over 90%.
“We call the YouTube generation ‘Generation C’, with 70% of South African YouTuber users being between the age of 18 and 34,” says Jared Molko, YouTube brand partnerships lead at Google South Africa.
“According to a recent survey, these young South Africans are constantly connected and, if they need answers to something, they are more likely to consult their smartphones than another person nearby,” he adds. “This same group move back and forth between different devices, and 88% of them are online daily.
“Entertainment and comedy are the most consumed content category by South Africans on YouTube and this is something South African creators really understand,” Molko says. “Research also shows that 63% of YouTube users talk about what they see on YouTube with their peers.”
Molko says there are now more than 1-million channels earning revenue through the YouTube Partnership Program, in more than 30 countries.
“It’s exciting to see more partners coming on board in South Africa too,” he says. “Globally, partner revenue across YouTube has increased by 60% over the past year and partner revenue from mobile ad sales has tripled.”
