Samsung Electronics South Africa is introducing the world’s first Curved UHD TV to South African consumers, who now have the opportunity to pre-order their television from 11 April 2014 to 11 May 2014.

According to Ansgar Pabst, business lead for TV/AV, Samsung Electronics SA, “In addition to being amongst the first in the country to enjoy the ultimate immersive broadcasting experience with unparalleled picture quality, customers who purchase their units during the stated dates also receive an exclusive five year warranty, a Samsung 4K Upscaling UHD Blu-ray Player as well as free delivery and installation.”

Ushering in a bold new era of television viewing, Samsung is blending its innovative curved form factor with its UHD TV technology. The curved screen gives images a lifelike that does not translate on a comparative flat screen. Furthermore, the wider field view creates a panoramic effect that makes the display seem even larger.

“The curved look enables a more realistic and true-to-life watching experience with improved design angles, even from different vantage points, so everyone who is watching now has access to the best seat in the house,” adds Pabst.

Launched at CES in January this year, the Samsung Curved UHD TV has been dominating television conversations across the globe and will be available in South Africa from end May 2014.