The International Cricket Council (ICC) has partnered with SAP as its exclusive analytics and cloud partner for the Cricket World Cup tournament, using the in-memory HANA platform to power live match experiences across the ICC’s network of Web sites.
As a result, fans have access to realtime data, statistics and performance analysis that will help these audiences get closer to the action and tell more insightful and informed stories.
In addition, SAP is provisioning cloud-based services to host the ICC’s historical ICC Cricket World Cup 2015 statistics database, incorporating match data for its flagship ODI event. This data is now publically available, offering fans a multitude of ways to analyse previous team and player performances.
ICC chief executive David Richardson comments: “SAP is changing the way sports fans interact with data and information. In a sport such as cricket where there is a healthy appetite for information and statistics, especially across
digital platforms, the ICC is delighted that SAP’s powerful technology will bring the fans closer to the game.”
Pfungwa Serima, SAP Africa’s CEO, adds: “For Africa cricket is huge; it’s the second most viewed sport in the world and the most watched sport on the sub-continent. SAP is excited to be in a position to enhance the realtime analytics and stats to cricket fans during the ICC Cricket World Cup 2015.
“SAP’s technology provides the ICC with the ability to bring fans closer to the action on the field and keep them informed in realtime about their favourite matches. This partnership is another example of how all organizations, including sports leagues, teams, players and events, can run more efficiently and simply in their pursuit of success.”
During the ICC Cricket World Cup 2015, all the data, statistics and performance analysis on the official ICC Match Centre Web site, along with all other online, apps and social platforms will be delivered using SAP’s technology . In addition, the ICC Match Centre, utilising ball-by-ball match data with full Hawk-Eye camera integration, will provide realtime insights to fans.
