The new innovative music service simfy Africa debuts on Windows Phone devices in South Africa.
The application has been developed by simfy Africa, in conjunction with Microsoft, offering consumers using Windows Phone 8.1 smartphones a compelling user experience.

Simfy Africa will continue to add features and roll out new enhancements on a regular basis, ensuring users have a fantastic experience across all smartphone platforms.

Users now have access to an all new discovery section, which includes access to the very popular Trending feature (100 most popular songs on simfy Africa).

Another new feature is Charts and Popular, which showcases the latest Radio charts and hottest Artists and Albums. Users can access a genre discovery section, divided into Rock & Pop/ South Africa & Africa/ House & Electronic/ Indie & Alternative/ Gospel/ Hip hop & RnB / Have you Heard and Time Capsule. Each section offers 15 discovery albums, 18 discovery artists and 6 playlists, rotated weekly.

* My Music: Your individual collection – in “My music” area, users can find their own personal song collection, playlists and more.

* Search: Fast and intelligent – looking for a specific artist, album or song? With a new improved advanced search function results appear as you type, and the app references and saves earlier searches. If there are new results for your search, they are loaded in the background and shown to you instantly. Access this from anywhere in the app via the sidebar.

* Live Tile – this native Windows feature allows the user to see the album currently playing in simfy Africa, directly on the front screen of their device.

* User interface (UI) – the simfy africa app integrates gracefully into Windows Phone, making the transition from your Home screen to simfy africa a seamless experience. The design team focused on the use of pivots and the native back buttons, creating a fluid user experience.