South Africa’s first crowd-funding platform for customised T-shirts is set to launch in February.
Design4T.com enables groups, organisations or individuals to create and sell custom apparel with no upfront costs. In addition, local governments and non-profits can use this innovative platform to raise funds for initiatives.
“We’re extremely excited to introduce this new platform to South Africa,” says Design4T’s co-founder and director, Claus Lauter. “Design4T.com is unique in that it gives people a quick, easy and no-cost way to start earning money for a special cause or idea by creating and selling T-Shirts online. The cool thing about this model is that there is no risk for the seller and buyer.”
How it works is that the campaign creator designs a T-shirt using Design4T’s custom T-Shirt building tool. That process takes place right in the browser and it is extremely easy to do. Then a campaign page is created.
A goal is set for a number of T-shirts the campaign creator wants to sell. The more T-Shirt sold, the cheaper each shirt becomes. Shipping and fulfilment is handled entirely by Design4T, and the shirts arrive around two weeks after a campaign closes.
Using the Design4T platform is 100% free. Design4T only charges a fee for successful campaigns that covers the raw material, production, and delivery of each product. The seller chooses the selling price and keeps 100% of all profits.
Currently, sellers can design and print on a variety of high quality pre-shrunk Fruit of the Loom shirts.
