A survey of Internet users around the world conducted by Microsoft shows an overwhelming majority believes personal technology is making the world a better place to live in. It has vastly improved how they shop, work, learn and generally get things done – but emerging market users have some concerns.

There are notable differences in certain attitudes toward personal technology between developed and developing economies. Developing countries express widespread enthusiasm about the benefits of technology – including its impact on social bonds, the sharing economy and personal fitness – while developed countries, where technology is more ubiquitous, express concerns about emerging issues.

Microsoft unveiled the results of its new survey on Monday in advance of the World Economic Forum in Davos, Switzerland. The report, titled Views from Around the Globe: 2nd Annual Poll on How Personal Technology Is Changing Our Lives, encompasses the views of 12 002 Internet users in 12 countries. This is the second year in a row that the company has commissioned the study.

“Internet users overwhelmingly say that personal technology is making the world better and more vital,” says Mark Penn, Microsoft executive vice-president and chief strategy officer. “But there is a digital divergence in the attitudes of Internet users in developing and developed countries regarding how technology will affect them going forward.”

Overall findings of the poll include:

* Majorities in all 12 countries surveyed think personal technology has had a positive impact on their ability to find more affordable products and start new businesses. They also say it has benefited social activism, as well as innovation in business.

* A majority in nearly all of the countries thinks personal technology has improved productivity.

* Compared with last year’s results, more respondents said technology has had a positive impact on transportation and literacy, while fewer said it has benefited social bonds, personal freedom and political expression. Concern about technology’s impact on privacy also jumped significantly.

* Indeed, in 11 of the 12 countries, most Internet users said technology’s effect on privacy was mostly negative. Majorities in every country but India and Indonesia also said current legal protections for users of personal technology were insufficient, and only in those two countries did most people feel fully aware of the types of personal information collected about them.
Attitudes toward technology in developing and developed economies diverged in several key emerging areas:

* 60% of Internet users in developing countries, compared with only 36% of people in developed countries, think personal technology has had a positive impact on social bonds.

* 59% of people in developing countries think technology-enabled, sharing-economy services, such as Uber and Airbnb, are better for consumers than traditional services, such as taxis and hotels. By contrast, only 33% of people in
developed countries think the new services are better for consumers.

* Only 59% of people in developed countries, compared with 85% in developing countries, say they are interested in working in science, technology, engineering and math (STEM) fields. And notably, while 77 % of women in developing countries feel encouraged to work in STEM fields, only 46% of women in developed countries do.

The poll was conducted between 17 December and 1 January, and surveyed Internet users in Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Africa, South Korea, Turkey and the US.